Help customers find your business
Gone are the days when people flicked through the yellow pages to find you. If you know a few quiet months are coming up, you may consider investing in some basic marketing activity to help bring in new customers, if you’re not already.
Google search ads are fairly cheap and cost-effective; you can even narrow them down to target just a few suburbs or specific words, and drive enquiries to your website, email, or phone.
There are plenty of companies that can set up Google ads for you on any budget, but if you consider yourself a fast learner and are handy with tech, jump onto Google Ads and have a crack! There are heaps of resources and FAQs to help you get started.
Be sure to include what services you provide and what your availability is. In times of COVID, if you are available for emergency call outs, you want your customers or potential customers to know this. If you can’t justify extra spend, consider reaching out to customers by email, phone or through your social media account or networks.
Did you know?
It’s free to have a “Google My Business” profile, making your business more visible on Google Search and Maps.
5 tips for getting started on Google:
Create a ‘Google My Business’ profile listing your hours of operation, address and contact details, and a logo. Add photos of your best work - businesses with photos on their Profiles receive 42% more requests for directions on Google Maps, and 35% more clicks through to their websites than businesses that don’t.
Hit up some of your loyal repeat customers to leave reviews on your Google Business profile. To do this, they will need to search for you on Google Maps, open your business listing, and select ‘Reviews’. These will help increase your ranking for relevant online searches by those in your area.
Jot down the suburbs/postcodes you might like to advertise in.
Make a list of around 10 words or phrases someone might type into Google to find you (e.g. Brisbane plumbers; electricians in Fremantle; commercial air conditioning Essendon; and of course your business name).
Pop those words or phrases into a Google search and see what ads come up currently – these are your competitors. What do their ads say? What does your business offer to compete with theirs?