Spruce up your online presence
The foundation of any solid business is repeat customers, but the key to growth is new clients. There’s still nothing better than positive word-of-mouth and a good referral, and the best way to capitalise on that is showing it off on your website or having reviews on your social profiles.
The key to a good website for a trades or service business is to keep it simple. That may even mean a one-page website showing the services on offer, some ‘About’ information to build credibility, customer testimonials to build trust, and a contact form. Easy as!
If you don’t have a website or are thinking it’s time for a complete overhaul, websites like Squarespace and Wix make it super easy to whip up your own website using simple templates.
If you’re up for going DIY, it can cost you as little as around $150 (that’s $130 or so to use the platform, and around $20 to register your website domain name).
Your first three steps to social success:
Decide what social profiles you should have. If your customers are more commercial, it may make sense to choose LinkedIn over Facebook. It’s better to have just one well-maintained profile than five inactive ones. Is Instagram where your potential customers are spending their time? Do you know what TikTok is? (nobody really does).
Make sure you get the basics right. That means your contact details, a logo/profile image, a banner image, and at least a couple of posts ready to go. Your team out in the field have phones with them every day – put the power in their hands (literally) to capture those moments and highlights on-the-job.
Decide what you’re going to post on your social channel and when. Once a week is plenty to keep things going, but make sure your notifications are turned on for messages in case a prospective customer tries to get in touch. Pop a reminder in your calendar every Monday to do your social post. There are heaps of free, easy apps to make your social posts look great too, like Canva.