Ideal Electrical Australia is a Queensland-based wholesale electrical supplier, established in 1990 and now operating 24 branches with dedicated lighting showrooms across the state. It is owned and operated by Rexel, the global French electrical distribution group, and serves electricians, contractors, and commercial operators. Their range covers the full electrical trade spectrum — cables, wiring devices, switchgear, lighting, HVAC, data/AV, industrial control, tools, and renewables — with key brands including Clipsal, Schneider Electric, Legrand, Hager, Prysmian, NHP, Milwaukee, and Fluke, as well as their own Bizline private label.