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0800 461 219
65 New North Road,
Eden Terrace,
Auckland, 1021
If you’re an electrician who wants to earn more money, without the need for new customers, you’re in the right place.
And no, this is not about pulling the wool over your customers eyes by using any slimy sales techniques.
This is about how you can offer your customers a better experience and give them more value on each trade job you do.
Understanding upselling can help your electrical company generate more money and become a more profitable trades business.
Trust us, we help over 20,000 people in the UK to run their trades business more efficiently, and this is a method that can be implemented quickly with great results.
That’s why our guide will show you the four stages of upselling, the three essential skills required to master this technique, and how you can start today to build a more profitable business in the trades sector.
Upselling is a multi-stage process that requires careful planning and execution.
Here are the four stages that you should apply to every job:
To successfully upsell, there are three key skills you should be focusing on:
Upselling is not about pushing unnecessary products or services. It’s about offering solutions that genuinely benefit the customer.
Here’s five examples of how you may upsell your electrical services:
These examples demonstrate how electricians can provide additional value to their customers by offering upgrades or additional services that enhance safety, efficiency, and convenience.
Upselling, when done ethically and with the customer’s best interest in mind, can be a win-win situation for both the electrician and the customer.
To upsell effectively, start by improving your skills and start offering more services that can earn you more money.
Then, it’s a matter of offering excellent customer service, by building a rapport with your customer.
Understand their goals and concerns, and present upselling options as steps towards achieving those goals.
Always think about their needs and ensure that any upsell offers real benefits.
It’s all about creating a win-win situation where your customers receive greater value, and your business enjoys increased revenue and customer loyalty.
Upselling isn’t just a sales tactic; it’s a customer service philosophy that, when executed with care and expertise, can lead to more income for your electrical business.
Ultimately, upselling is just one method you can use as a strategic part of building a profitable trades business.
But to truly understand and enhance your profitability, you need a clear picture of your financials on every job.
That’s where Fergus comes in. With our comprehensive job management software, you can:
By integrating Fergus into your day-to-day, you’ll gain the insights and efficiency needed to boost your bottom line.
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